Strategic focus
- Growing as a multi-niche player
- Concentrating on niches with
- growth potential
- opportunities for differentiation
- high entry barriers
- Consolidating or building up a leading position in each niche
- Continuously improving productivity
- Increasing value added
- Fostering an 'entrepreneurial culture' through a decentralised organisation
Strategic thrusts in global market niches
- Expanding geographically
- Achieving differentiation through innovation
- Increasing value added
Strategic thrusts in regional market niches
- Deepening market penetration
- Expanding the range of products and services
- Positioning ourselves as a solution and service provider